《大師坐談》為伊塔馬的創作計畫，計畫邀請了4位以色列不同世代也不同風格的藝術家共同參與一系列線上的討論會。討論內容自繪畫的媒材、技巧、情感表達、政治因素等，自藝術、計畫聊至日常生活本身。而在討論會的背後伊塔馬正如上帝般引導問題的發生，伊塔馬利用一些來自實境電視秀或是youtube直播頻道所使用的字詞和符號推動討論會情節的進行。

此件作品極易令人連結到了近期火紅的電視實境秀。影像中藝術家們的對話看似日常的閒聊，自繪畫論述快速滑行至政治認同，再跳至一些近期發生的社會事件，快速、即時但略為難以深入。作品《大師坐談》關注的是今日愈發虛擬、扁平至機械的後數位時代中，以繪畫作為藝術的傳統形式討論藝術未來的可能位置，而在討論中亦側面反應了消費者（使用者）文化主導市場的樣貌。

Masterchat is a creative project by Itamar to invite 4 Israeli artists different in generations and in styles to join a series of online discussions. The content of the discussions ranged from painting’s mediums, techniques, emotional expressions, and political factors to art, plan, and to the daily life itself. Behind the online discussions, Itar was like God, guiding the questions. Itar employed the vocabulary and symbols used in reality show or YouTube live channel to guide the flow of discussions.

This artwork is extremely easy for one to associate with the reality shows that are quite popular these days. In the video, the artists seem to have a casual conversation, gliding fast from painting argument to political identity, and jump to the social events occurred recently, rapid, immediate, yet short of depth. What Masterchat focuses is the possible locus of art in the future in the ever-virtual, ever-flattened, and to even-mechanical post-digital era nowadays, while painting is employed as a traditional form of art in the discussion. Besides, the discussion also reflects the outlook of market dominated by the culture of consumers (users).