《專題廣告》的作品概念來自1959年古巴革命後所誕生的週包。週包是一個數位資料集合包，可供個人存取流傳及交易，是在2015年後古巴人的第一手娛樂資源來源。週包收錄了電視劇、音樂、電影、短片、新聞網頁、電腦技術網頁、教學影片和古巴當地廣告等內容。

兩位藝術家以此概念，請當時的製作週包的機構製作了這件資訊型的廣告，傳遞了有關促使週包誕生的歷史、社會及經濟狀態，後再擴及至地下小說租賃、VHS、DVD、海盜電台至網際網路發展的歷程。在傳播媒體的演進史中，得以一窺見古巴政經狀態中權力、勢力的分佈與生長。

The concept of Infomercial is derived from “El Paquete Semanal” (The Weekly Package) born from the Cuban Revolution 1959. El Paquete Semanal is a digital data package for individuals to access, distribute, and trade with. It is the first-hand entertaining source for Cubans since 2015. El Paquete Semanal contains TV series, music, movies, video clips, news webpages, computer technology webpages, educational video, and the local Cuban advertisements.

The two artists followed this concept, and invited the institute that made El Paquete Semanal to produce this Infomercial that conveys the historical, social, and economical statuses that brought about the existence of El Paquete Semanal, which are expanded to the development process from underground novel-rental, VHS, DVD, pirate radio broadcast to the Internet. The audience are able to take a peek at the distribution and growth of power and influence in the politico-economic status of Cuba through the evolution history of communication media.